Who we are

It is not good enough to design a proposition that just looks exciting on paper. To create meaningful customer engagement and tangible profit for the business, a proposition has to deliver for customers but also fit with your brand, business model and capabilities. This is where we come in. We have an unrivalled track record of delivering advice that really works.

Our global team of experts have years of hands-on experience in making a lasting difference to many of the world’s most successful loyalty brands. Our secret to getting this right, is understanding and combining both art and science. Art is required to ensure that our programmes connect effectively and emotively with customers. The science, is in the maths, systems and processes that transform a popular programme into a commercially viable and profitable one.

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Our Services

Our consultants are perfectly placed to help you with…

Customer Strategy

Customer focused and commercially viable strategies

Loyalty Finance

Global experts in loyalty program financials including IFRS and GAAP

Innovation

Award winning innovators – responsible for many market changing global innovations

Programme Design

Our consultants design programmes that really work – for customers and the business

Partnership Sourcing

Partnership strategy, negotiations, implementation and on-going management

Cards and Payments

Experts in all aspects of cards, payment and associated rewards

Analytics and Research

Providing data and insight on customers and the market to optimise decisions

Development & Operation

Hands on experience of building and operating successful programmes

Health-checks and Due Diligence

Reviewing programme performance and potential

Supplier Selection

Expert support to identify, select and negotiate new supplier agreements

Experience

Hands on experience with the worlds best brands

Travel

Other industries

Our Consultants

Meet New World Loyalty

  • Phil Gunter

    FOUNDER & PARTNER, AUSTRALIA

    Experienced CEO and loyalty consultant that transformed Virgin Australia’s Velocity program into a $1Bn business. Senior advisor to multiple market leaders in Australia & overseas.

  • Iain Pringle

    MANAGING PARTNER, UK

    Experienced loyalty consultant specialising in strategy, analytics and strategic partnerships gained from working with Avios, Virgin Atlantic, Nectar, Pick n Pay, Shell & BP.

  • Joanne Ward

    PARTNER & TRAVEL LOYALTY EXPERT, CANADA

    Joanne has over 20 years of loyalty and airline experience including program strategy & innovation, business development, CX, Marketing and network planning.

  • David Canty

    PARTNER, TRAVEL & GENZ EXPERT, USA

    Dave has over 25 years designing and leading programs for IHG, JetBlue, Starwood, AutoZone. Now focusing on evolving Loyalty for Generation Z.

  • Mark Ross-Smith

    BIG DATA SPECIALIST, MALAYSIA

    Mark is a big data & loyalty leader in South-East Asia, and has extensive experience with Airlines & Hotels in Malaysia, Hong Kong and Singapore.

  • Stuart Melim

    LOYALTY FINANCE SPECIALIST, AUSTRALIA

    Stuart Dinnis is a global expert in Financial Management for Loyalty Programs with IFRS and US-GAAP experience in accounting policies.

  • Terry McMullen

    LOYALTY & PAYMENTS LEADER, SYDNEY

    Over 35 years’ experience in loyalty and payments, including 15 years in CEO roles for Pinpoint (acquired by Mastercard) and several start-ups - designing, implementing and managing innovative loyalty and payments solutions for 100+ companies.

  • Craig Grimshaw

    PARTNER, LOYALTY INNOVATION EXPERT, NEW ZEALAND

    Craig has a blend of experience across loyalty agencies, proprietary programs, coalition programs, as well as frequent flyer programs, in both B2B and B2C categories.

  • Mark Kelly

    LOYALTY & PAYMENTS LEADER, MELBOURNE

    Over 20 years’ experience in loyalty, marketing, Digital and CX including leading the loyalty teams at Crown, ANZ and Woolworths. Previously Mark was General Manager of a Loyalty agency and has experience across the Australian and US markets.

  • David Feldman

    PARTNER, TRAVEL LOYALTY EXPERT, USA

    David is an expert on loyalty program design, finances, and economics and is a leading industry expert on loyalty psychology and behavioral motivation.

  • Justin Appi

    LOYALTY TECH SPECIALIST, AUSTRALIA

    Experienced consultant in loyalty management systems including all aspects of program design, RFP management, business requirements and implementation.

  • Tom Alberts

    AIRLINE PARTNERS SPECIALIST, USA

    Tom has over 20 years of airline loyalty experience and is an expert in airline partnerships & alliances including business development, agreement negotiation and partner mgt.

  • Adam Posner

    LOYALTY STRATEGY & RESEARCH

    Certified Loyalty Marketing Professional with over 25 years experience in loyalty and direct marketing. Author of customer loyalty and loyalty program research - For Love or Money™ 2020.

  • Simon Morgan

    LOYALTY SERVICES EXPERT, AUSTRALIA

    Simon Morgan Former Country Director for Collinson in Australia is an expert in loyalty strategy & services with 25 years of experience in digital, data and loyalty.

  • Kelly Casey

    Loyalty & Accounting Specialst, AUSTRALIA

    Kelly is a Chartered Management Accountant and specialises in loyalty program design, finance and product strategy, with over 20 years global experience spanning Airline, Telco, Retail, Frequent Flyer and Coalition loyalty programs.

  • Daniel Mueller

    AIRLINE LOYALTY SPECIALIST, AUSTRALIA

    With 15 years global experience, Daniel has held roles in frequent flyer product, airline network planning and data & market research insight. At Virgin Australia’s Velocity he was responsible for redemption portfolio and pricing. At US Airways’ Dividend Miles he created and led the Insights & Market Research team.

  • Adam Simms

    STRATEGY & TECH SPECIALIST, AUSTRALIA

    Adam is a customer strategy, loyalty and data expert with experience in a Big 4 consulting practice (KPMG) and with leading brands across APAC, Europe and the USA including Crown Resorts, SKYCITY, Carnival Cruise Casino and Endota Spa.

  • Aubrey Swift

    AIRLINE PRICING SPECIALIST, AUSTRALIA

    Aubrey is a airline commercial expert, with over 30 years in the industry including CCO at Fiji Airways, Head of Revenue Management and Network Planning at Virgin Australia and Head of Rev Man at British Airways.

  • Alan Lias

    LOYALTY & COBRAND SPECIALIST, UK

    Former VP Loyalty and Ancillaries for Virgin Atlantic, now a loyalty and cobrand consultant, focusing on driving outstanding commercial outcomes for B2C and B2B2C organisations though loyalty.

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